Sponsorship system

Package sponsor value before asking for money.

Local businesses are more likely to support a club when the offer is clear, credible and easy to say yes to. Sponsorship is a sale, not a donation.

Starter

$500–$1,000

Website listing, thank-you post, newsletter mention, event signage.

Local

$1,500–$3,000

Category sponsor, social content, signage, presentation night mention.

Major

$5,000–$10,000

Uniform/equipment partner, premium signage, named event or programme support.

Principal

$10,000+

Season partner, facility/project partner, community impact reporting and exclusivity where appropriate.

Sponsor inventory

What the club can sell.

Uniform placement, training gear, warm-up shirts or volunteer shirts.
Ground, court, clubhouse, website and newsletter visibility.
Named event, tournament, prizegiving or youth programme.
Social media posts with actual reach numbers.
Member offers, referral codes or community discount promotions.
Staff volunteering day or sponsor activation at an event.
Impact report with photos, attendance, participation and outcomes.

Outreach email

Short sponsor email form.

Subject: Local sponsorship opportunity with [CLUB NAME]

Hi [NAME],

I’m [YOUR NAME] from [CLUB NAME]. We’re raising [AMOUNT] for [SPECIFIC PROJECT], which will help [WHO BENEFITS] by [OUTCOME].

We’re approaching a small number of local businesses that already have a connection to our community. I thought [BUSINESS NAME] could be a good fit.

We have sponsorship options from $[LOW] to $[HIGH]. The package includes [2–3 SPECIFIC BENEFITS], and we’ll provide a short impact update with photos once the project is complete.

Would you be open to a 15-minute call next week? I can send the one-page sponsor pack first.

Regards,
[NAME]
[ROLE]
[PHONE]
[CLUB WEBSITE]

Keep it short. The follow-up call sells the detail.

Sponsor proposal structure

The one-page sponsor pack.

Section	What to include
Opening	Club, location, members, teams/groups, community served.
Project	Specific project, cost, date needed and reason it matters.
Audience	Members, families, spectators, email list, social reach, events.
Offer	Three sponsorship levels with clear deliverables.
Proof	Photos, prior sponsors, community results, committee accountability.
Next step	Contact person, phone, payment method and deadline.